For over three decades, A.K. Rikk’s has been a leading luxury specialty store in Grand Rapids, Michigan. Originally a menswear store, A.K. Rikk’s introduced a women’s and home department in the early 2000s to complete its lifestyle offering.
Committed to crafting exceptional experiences for its loyal clientele, A.K. Rikk’s decided to revamp its women’s department to align with new market opportunities and trends. With this objective in mind, A.K. Rikk’s approached Lambert + Associates to develop and implement a strategy that would reposition the women’s department and strengthen its luxury product offering.