Launched in 2015, Unmade is a platform that allows its users to personalize knit designs and ‘print’ them on-demand. So, how does it work? In essence, Unmade’s platform connects their patented customisation technology to the brand’s production system. This enables customers to easily create a custom design without the eye-watering prices normally associated with producing a bespoke piece.
Fresh from a $US4M round of funding in August, the company is ramping up its expansion into new territories and seeking to work with even more brands and factories. First up, they’ve expanded into a brand new product category, announcing their partnership with London-based cycling brand Rapha. The 24-piece collection will be customisable (graphics, patterns and colour combinations), with customers receiving their order within 6 weeks.
Since its inception, the company’s vision remains the same – tackling the issue of wasteful bulk manufacturing. “With this recent investment and the appointment of Joel as our CTO, we’re more focused than ever on propelling the Unmade business forward during this time of pivotal change in the fashion and retail sectors,” said Hal Watts, Co-founder and CEO, Unmade.
“Now working with three of America’s top 10 fashion brands, who generate billions in annual revenue, we strive to be an integral part in building a more sustainable and tech-enabled fashion ecosystem through on-demand manufacturing and customisation.”
Unmade has previously partnered with Opening Ceremony, Christopher Raeburn and Farfetch on integrated manufacturing and ordering solutions.