Boon, the Paris showroom founded in 2007, is once again changing to adapt to the times. Originally starting off as a fashion showroom, it went on to add one-of-a-kind art and design pieces that made the venue a popular meeting point for fashion lovers. Constantly evolving, it soon began to offer image and branding services to help develop creative talent.
Taking it one step further, Boon has launched its new retail concept: different talents co-create art, design and fashion, embracing a collaborative, slow fashion approach to retail. One of its ongoing collaborations is with Frama Studio – featuring some of the studio’s designs as well as recently creating a St. Pauls Apothecary beauty room in the gallery. Boon’s development is not about short-term trendiness but is focused on a vision of long-term sustainability.