{"id":5251,"date":"2020-08-19T12:43:12","date_gmt":"2020-08-19T12:43:12","guid":{"rendered":"https:\/\/www.lambert.associates\/blog\/?p=5251"},"modified":"2020-08-19T13:26:56","modified_gmt":"2020-08-19T13:26:56","slug":"copenhagen-fashion-week-wrap-up-report","status":"publish","type":"post","link":"https:\/\/www.lambert.associates\/blog\/the-style-pulse\/copenhagen-fashion-week-wrap-up-report\/","title":{"rendered":"Copenhagen Fashion Week Wrap Up Report"},"content":{"rendered":"\n<p>Industry eyes were on Copenhagen last week as a slimmed-down roster of Scandinavian brands experimented with hybrid presentations of their SS21 collections. The mix of socially distanced physical shows, digital fashion films, panel discussions, and designer Q&amp;A\u2019s attempted to connect Danish brands with the industry, most of whom tuned in online rather than attend in person. There was a noticeably local, low key feel on the ground this season, while brands found new ways of communicating their brand message.<\/p>\n\n\n\n<p>In recent years, <a href=\"https:\/\/www.lambert.associates\/blog\/the-style-pulse\/is-copenhagen-fashion-week-the-future-of-fashion-weeks\/?preview=true&amp;_thumbnail_id=3048\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Copenhagen Fashion Week  (opens in a new tab)\">Copenhagen Fashion Week <\/a>has become known for its forward-thinking and innovative spirit \u2014 usually pertaining to their emphasis on sustainability \u2014 and it\u2019s an attitude that served brands well this season. For some, the pandemic has been an opportunity to reassess everything from their materials and production to their involvement in the industry, while other brands barely acknowledged the masked elephant in the room. <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"embed embed-responsive embed-responsive-16by9\"><iframe width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/B9G5lcGdxG4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption>The Whyred. SS21 short film.<\/figcaption><\/figure>\n\n\n\n<p>The first show of the season, a short film by Swedish brand <a href=\"https:\/\/whyred.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Whyred (opens in a new tab)\">Whyred<\/a> that was more music video than standard collection show, was followed by a Q&amp;A with designer Jessy Huevelink, who explained than the pandemic has been a catalyst for the brand to step off the industry-dictated schedule and release collections at a more manageable pace for the business. These short Q&amp;A\u2019s gave brands the opportunity to offer an insight into the past few months and elaborate on their experience \u2014 a peek behind the curtain at the human impact of COVID on the industry.<\/p>\n\n\n\n<p>Slow fashion brand <a href=\"https:\/\/designersremix.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Designers Remix (opens in a new tab)\">Designers Remix<\/a> created a collection using the brand\u2019s own garments returned by customers, as well as deadstock furniture fabric, embracing the limitations to develop their already impressive sustainability credentials even more. An apt reflection on dressing in a post-corporate world, Designers Remix deconstructed and repurposed men\u2019s suits into one-of-a-kind womenswear pieces.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.lambert.associates\/blog\/wp-content\/uploads\/2020\/08\/Mark_Kenly_Domino_Tan_018-1-1160x1450.jpg\" alt=\"\" class=\"wp-image-5272\" width=\"304\" height=\"380\" srcset=\"https:\/\/www.lambert.associates\/blog\/wp-content\/uploads\/2020\/08\/Mark_Kenly_Domino_Tan_018-1-1160x1450.jpg 1160w, https:\/\/www.lambert.associates\/blog\/wp-content\/uploads\/2020\/08\/Mark_Kenly_Domino_Tan_018-1-800x1000.jpg 800w, https:\/\/www.lambert.associates\/blog\/wp-content\/uploads\/2020\/08\/Mark_Kenly_Domino_Tan_018-1-320x400.jpg 320w, https:\/\/www.lambert.associates\/blog\/wp-content\/uploads\/2020\/08\/Mark_Kenly_Domino_Tan_018-1-560x700.jpg 560w, https:\/\/www.lambert.associates\/blog\/wp-content\/uploads\/2020\/08\/Mark_Kenly_Domino_Tan_018-1-1920x2400.jpg 1920w, https:\/\/www.lambert.associates\/blog\/wp-content\/uploads\/2020\/08\/Mark_Kenly_Domino_Tan_018-1-640x800.jpg 640w, https:\/\/www.lambert.associates\/blog\/wp-content\/uploads\/2020\/08\/Mark_Kenly_Domino_Tan_018-1-1120x1400.jpg 1120w, https:\/\/www.lambert.associates\/blog\/wp-content\/uploads\/2020\/08\/Mark_Kenly_Domino_Tan_018-1-1600x2000.jpg 1600w, https:\/\/www.lambert.associates\/blog\/wp-content\/uploads\/2020\/08\/Mark_Kenly_Domino_Tan_018-1.jpg 2000w\" sizes=\"(max-width: 304px) 100vw, 304px\" \/><figcaption>A look from the Mark Kenly Domino Tan\u2019s SS21 collection Photo: James Cochrane<\/figcaption><\/figure><\/div>\n\n\n\n<p>Other brands, save for the usual precautions \u2014 mask, hand sanitizer, and socially distanced seating \u2014 appeared unaffected by the pandemic in their final product. <a href=\"https:\/\/mkdtstudio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Mark Kenly Domino Tan (opens in a new tab)\">Mark Kenly Domino Tan<\/a>\u2019s SS21 collection was shown at the Fabrikken for Kunst og Design, in a sparse white warehouse on the edge of the city. The collection showed no signs of being compromised \u2014 the accompanying show notes gave nothing away. Elegant and pared-back, Tan\u2019s SS21 collection was a study of contrasts: the fluidity of silk paired with crisp tailored linen gave complexity and depth to what was an exclusively white, tan, and cream-toned offering. <\/p>\n\n\n\n<p>While Mark Kenly Domino Tan transported us to a pandemic-free world\nfor the duration of his show, its impact was impossible to ignore elsewhere.\nSpeaking to brands at the Revolver Trade show, the absence of international\nbuyers was a disappointing reminder that while Denmark has been able to relax\nlockdown restrictions to the point where mask-wearers are few and far between,\nthe rest of the world isn\u2019t there yet. <\/p>\n\n\n\n<p>Was Copenhagen Fashion Week as impactful as bygone fashion weeks? Of course not. But faced with the near-impossible task of replicating the atmosphere and energy of a physical fashion show in a digital format, it was a noble attempt. Brands persevered through uncertainty and offered creative and unexpected alternatives to what we expect from fashion week. They\u2019re adapting to the new normal, questioning the status-quo and innovating across all areas of their business, offering a glimpse into exciting possibilities for the future for the industry. <\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">Industry eyes were on Copenhagen last week as a slimmed-down roster of Scandinavian brands experimented with hybrid presentations of their SS21 collections. The mix of socially distanced physical shows, digital&hellip;<\/div>\n","protected":false},"author":13,"featured_media":5262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[142],"tags":[151,176,174,181,180,183,182],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Copenhagen Fashion Week Wrap Up Report | Lambert + Associates<\/title>\n<meta name=\"description\" content=\"Industry eyes were on Copenhagen last week as a slimmed-down roster of Scandinavian brands experimented with hybrid presentations of their SS21 collections.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lambert.associates\/blog\/the-style-pulse\/copenhagen-fashion-week-wrap-up-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" 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