{"id":241,"date":"2018-09-17T11:00:42","date_gmt":"2018-09-17T11:00:42","guid":{"rendered":"https:\/\/www.lambert.associates\/blog\/?p=241"},"modified":"2022-08-12T18:46:44","modified_gmt":"2022-08-12T16:46:44","slug":"guesst-pop-up-retail-platform","status":"publish","type":"post","link":"https:\/\/www.lambert.associates\/blog\/disruption\/guesst-pop-up-retail-platform\/","title":{"rendered":"Can Guesst Save Struggling Brick-and-Mortar Retailers?"},"content":{"rendered":"\n
PARIS, France – Newly launched platform Guesst bills itself as a digital matchmaking service between brands and retailers. Based in the US, Guesst allows brands to \u2018pop-share\u2019 an existing retail space, thus reducing the time and cost involved in organising a traditional pop-up.
<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

On the other side of the coin, Guesst<\/g> provides brands with <\/g>the opportunity to make the jump from e-commerce to physical retail less financially burdensome. When you consider the cost of hiring staff, plus renting a space (in the right neighbourhood for the right price), it’s easy to see how this concept is inviting. Brands simply send products to retailers to sell on consignment – and the retailer takes care of the rest.<\/p>\n\n\n\n

Enticing customers into stores is clearly a concern facing all brick-and-mortar retailers today. So what\u2019s the draw for retailers? Without the burden of inventory, retailers can theoretically use the platform to leverage their own space and staff whilst injecting newness into the customer experience. To stand out from online competitors, we’ve found that retailers cannot rely on being a transactional space – attracting new customers is about delivering unique in-store experiences. <\/p>\n\n\n\n

One of Guesst\u2019s<\/g> major partners, Steven Alan, is itself undergoing a substantial downsizing<\/a>. Over the last two years, the retailer has closed a majority of its stores across the US, shuttered its wholesale operations and terminated its optical licence. Steve Alan\u2019s partnership with Guesst<\/g> could be seen as part of its strategy to rejuvenate the brand’s in-store offering without the <\/p>\n\n\n\n

At this stage, it’s hard to say whether or not a service like Guesst<\/g> can turn the tide on dwindling foot traffic as customers prefer the ease of shopping online. But we’ll be watching to see if the platform can help retailers like Steven Alan stay afloat in a less than robust brick-and-mortar climate.<\/p>\n","protected":false},"excerpt":{"rendered":"

PARIS, France – Newly launched platform Guesst bills itself as a digital matchmaking service between brands and retailers. Based in the US, Guesst allows brands to \u2018pop-share\u2019 an existing retail space, thus…<\/div>\n","protected":false},"author":19,"featured_media":335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"\nCan Guesst Save Struggling Brick-and-Mortar Retailers? | The Agenda<\/title>\n<meta name=\"description\" content=\"PARIS, France - Newly launched platform Guesst bills itself as a digital matchmaking service between brands and retailers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lambert.associates\/blog\/disruption\/guesst-pop-up-retail-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can Guesst Save Struggling Brick-and-Mortar Retailers? | The Agenda\" \/>\n<meta property=\"og:description\" content=\"PARIS, France - Newly launched platform Guesst bills itself as a digital matchmaking service between brands and retailers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lambert.associates\/blog\/disruption\/guesst-pop-up-retail-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"The Agenda\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/lambertandassociates\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-17T11:00:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-12T16:46:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lambert.associates\/blog\/wp-content\/uploads\/2018\/11\/Michele_Varian_Guesst.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.lambert.associates\/blog\/#organization\",\"name\":\"Lambert + Associates\",\"url\":\"https:\/\/www.lambert.associates\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/lambertandassociates\",\"https:\/\/www.instagram.com\/lambertandassociates\/\",\"https:\/\/www.linkedin.com\/company\/lambert-and-associates\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.lambert.associates\/blog\/#logo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.lambert.associates\/blog\/wp-content\/uploads\/2018\/08\/Logo-2-e1535977267392.jpg\",\"width\":299,\"height\":68,\"caption\":\"Lambert + Associates\"},\"image\":{\"@id\":\"https:\/\/www.lambert.associates\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lambert.associates\/blog\/#website\",\"url\":\"https:\/\/www.lambert.associates\/blog\/\",\"name\":\"The Agenda\",\"description\":\"Mastering the art of smart retail\",\"publisher\":{\"@id\":\"https:\/\/www.lambert.associates\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.lambert.associates\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.lambert.associates\/blog\/disruption\/guesst-pop-up-retail-platform\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.lambert.associates\/blog\/wp-content\/uploads\/2018\/11\/Michele_Varian_Guesst.jpg\",\"width\":1080,\"height\":720,\"caption\":\"Michele Varian store, New York | Source: Guesst\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lambert.associates\/blog\/disruption\/guesst-pop-up-retail-platform\/#webpage\",\"url\":\"https:\/\/www.lambert.associates\/blog\/disruption\/guesst-pop-up-retail-platform\/\",\"name\":\"Can Guesst Save Struggling Brick-and-Mortar Retailers? | The Agenda\",\"isPartOf\":{\"@id\":\"https:\/\/www.lambert.associates\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.lambert.associates\/blog\/disruption\/guesst-pop-up-retail-platform\/#primaryimage\"},\"datePublished\":\"2018-09-17T11:00:42+00:00\",\"dateModified\":\"2022-08-12T16:46:44+00:00\",\"description\":\"PARIS, France - Newly launched platform Guesst bills itself as a digital matchmaking service between brands and retailers.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.lambert.associates\/blog\/disruption\/guesst-pop-up-retail-platform\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.lambert.associates\/blog\/disruption\/guesst-pop-up-retail-platform\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lambert.associates\/blog\/disruption\/guesst-pop-up-retail-platform\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.lambert.associates\/blog\/#\/schema\/person\/5a6474664e733262e73ae771909af012\"},\"headline\":\"Can Guesst Save Struggling Brick-and-Mortar Retailers?\",\"datePublished\":\"2018-09-17T11:00:42+00:00\",\"dateModified\":\"2022-08-12T16:46:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lambert.associates\/blog\/disruption\/guesst-pop-up-retail-platform\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.lambert.associates\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.lambert.associates\/blog\/disruption\/guesst-pop-up-retail-platform\/#primaryimage\"},\"articleSection\":\"Disruption\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.lambert.associates\/blog\/disruption\/guesst-pop-up-retail-platform\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.lambert.associates\/blog\/#\/schema\/person\/5a6474664e733262e73ae771909af012\",\"name\":\"Minh Ngo\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.lambert.associates\/blog\/#personlogo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5f3a3866fb57b38e0b0ff64007dbc340?s=96&d=mm&r=g\",\"caption\":\"Minh Ngo\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.lambert.associates\/blog\/wp-json\/wp\/v2\/posts\/241"}],"collection":[{"href":"https:\/\/www.lambert.associates\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lambert.associates\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lambert.associates\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lambert.associates\/blog\/wp-json\/wp\/v2\/comments?post=241"}],"version-history":[{"count":12,"href":"https:\/\/www.lambert.associates\/blog\/wp-json\/wp\/v2\/posts\/241\/revisions"}],"predecessor-version":[{"id":6014,"href":"https:\/\/www.lambert.associates\/blog\/wp-json\/wp\/v2\/posts\/241\/revisions\/6014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lambert.associates\/blog\/wp-json\/wp\/v2\/media\/335"}],"wp:attachment":[{"href":"https:\/\/www.lambert.associates\/blog\/wp-json\/wp\/v2\/media?parent=241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lambert.associates\/blog\/wp-json\/wp\/v2\/categories?post=241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lambert.associates\/blog\/wp-json\/wp\/v2\/tags?post=241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}