{"id":234,"date":"2018-10-15T10:56:11","date_gmt":"2018-10-15T10:56:11","guid":{"rendered":"https:\/\/www.lambert.associates\/blog\/?p=234"},"modified":"2019-01-11T16:50:13","modified_gmt":"2019-01-11T16:50:13","slug":"colmar-age-collaboration-shayne-oliver","status":"publish","type":"post","link":"https:\/\/www.lambert.associates\/blog\/on-our-radar\/colmar-age-collaboration-shayne-oliver\/","title":{"rendered":"COLMAR Collaborates With Hood By Air Designer Shayne Oliver"},"content":{"rendered":"\n<p>MILAN, Italy &#8211; Italian sportswear brand <a href=\"https:\/\/www.colmar.it\/\">Colmar<\/a> has\u00a0launched a digital platform dubbed <a href=\"https:\/\/age.colmar.it\/\">A.G.E<\/a> (Advanced Garment Exploration). The platform is dedicated to reinterpreting the DNA and heritage of the brand through product innovation.\u00a0American designer Shayne Oliver, known as the mastermind behind the popular streetwear brand Hood by Air, is the first creative to collaborate with Colmar.<\/p>\n\n\n\n<p>The first capsule collection is comprised of three drops, each featuring experimental designs. Exploring exaggerated proportions, the designer also introduced new colourways for the outerwear, inspired partly by Colmar&#8217;s archives from the &#8217;80s. In the first drop, there are oversized puffer jackets in classic navy or muted khaki interjected with shots of baby pink and fluoro-green.<\/p>\n\n\n\n<p>Collaborations between heritage brands and innovative young designers with social media clout are a way to inject fresh energy into a brand. It&#8217;s clear that Oliver&#8217;s designs are aimed at\u00a0appealing to an international clientele who would not normally be drawn in by the signature styles of the 95-year-old brand. In this day and age staying relevant is critical. Colmar&#8217;s collaboration with Oliver is a move to attract a younger and more fashion-conscious customer.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">MILAN, Italy &#8211; Italian sportswear brand Colmar has\u00a0launched a digital platform dubbed A.G.E (Advanced Garment Exploration). The platform is dedicated to reinterpreting the DNA and heritage of the brand through&hellip;<\/div>\n","protected":false},"author":4,"featured_media":348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>COLMAR Collaborates With Hood By Air Designer Shayne Oliver |The Agenda | Lambert + Associates<\/title>\n<meta name=\"description\" content=\"American designer Shayne Oliver, recognized as the mastermind behind popular and currently on hiatus streetwear brand, Hood by Air, is the first creative working with COLMAR on A.G.E.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lambert.associates\/blog\/on-our-radar\/colmar-age-collaboration-shayne-oliver\/\" 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