{"id":1629,"date":"2019-06-03T09:31:32","date_gmt":"2019-06-03T09:31:32","guid":{"rendered":"https:\/\/www.lambert.associates\/blog\/?p=1629"},"modified":"2019-06-12T08:50:19","modified_gmt":"2019-06-12T08:50:19","slug":"fenty","status":"publish","type":"post","link":"https:\/\/www.lambert.associates\/blog\/disruption\/fenty\/","title":{"rendered":"Fenty: The Birth of a New Maison"},"content":{"rendered":"\n

With the launch of Fenty, Rihanna and luxury group LVMH are ushering in a new kind of celebrity-helmed brand.<\/em><\/h3>\n\n\n\n

MILAN, Italy – Watch out for Rihanna! The mega-star just added another project to her already extensive business portfolio. In a joint statement released on May 10th, the singer and French luxury magnate LVMH Louis Vuitton Mo\u00ebt Hennessy officially confirmed the launch of a new luxury maison under the Fenty banner. News about Fenty first surfaced in January 2019 when market sources confirmed that LVMH was handpicking employees from other brands within its portfolio including Celine and Louis Vuitton.<\/p>\n\n\n\n

Fenty Maison will be based in Paris under the leadership of Rihanna’s creative direction and features ready-to-wear, shoes and accessories. The Barbados-born pop star currently has more than 70 million Instagram followers and proudly shared the first snap of the brand’s logo on the social media platform. The post quickly amassed close to 1 million likes, an indicator for the expected demand in the brand.<\/p>\n\n\n\n

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@fenty .<\/a><\/p>

A post shared by badgalriri<\/a> (@badgalriri) on