{"id":1442,"date":"2019-03-29T09:05:15","date_gmt":"2019-03-29T09:05:15","guid":{"rendered":"https:\/\/www.lambert.associates\/blog\/?p=1442"},"modified":"2019-04-03T08:25:22","modified_gmt":"2019-04-03T08:25:22","slug":"reinventing-retail-galeries-lafayette-champs-elysees","status":"publish","type":"post","link":"https:\/\/www.lambert.associates\/blog\/reinvention\/reinventing-retail-galeries-lafayette-champs-elysees\/","title":{"rendered":"Reinventing Retail: Galeries Lafayette Champs-Elys\u00e9es"},"content":{"rendered":"\n

The opening of Galeries Lafayette’s newest department store on the Avenue des Champs-Elys\u00e9es signals the beginning of a new retail format<\/em><\/h3>\n\n\n\n

PARIS, France – Galeries Lafayette has just opened a new location on the iconic Champs-Elys\u00e9es. The department store group has reinvented itself to adapt to the new form of consumerism, by placing focus on customer service, storytelling, and<\/g> experiences.<\/p>\n\n\n\n

A new sales model has been created with the hiring and training of 300 \u201cpersonal stylists\u201d along with grooms and concierges. The sales team is comprised of trend and style experts, cultural influencers and high-end hotel concierges focusing on the customer, sharing their product knowledge, in a relaxed and professional manner. Assisting the customer through their journey, the staff works to build relationships, and create a community, thus making the experience no longer just transactional.<\/p>\n\n\n\n

Digital innovation enhances this new sales approach, with the use of the \u201cpersonal stylists 2.0\u201d app, a communications tool between sales staff and customers. Galeries Lafayette also worked with developers to create a patented \u201csmart hanger\u201d using RFID and Thread technology to give customers a seamless<\/g> shopping experience. The smart hanger, which is activated by movement, can tell what sizes are available, order your size and have it waiting for you in the fitting room. <\/p>\n\n\n\n

\"\"
Rethinking the customer journey at Galeries Lafayette using “smart hanger” technology
Photo courtesy of: Delfino Sisto Legnani e Marco Cappelletti<\/figcaption><\/figure>\n\n\n\n

The customer journey has been transfigured. A m\u00e9lange of timeless luxury brands, emerging designers, and original products – special and limited editions, collaborations \u2013 are presented in mixed-use, modular spaces, which change regularly and welcome pop-ups. A flexible assortment is created by mixing merchandise categories, grouping by styles and trends, making no differentiation by gender, and transcending generations. The furniture is used in a new way, combining display spaces and integrated seating that give a great vantage point for views and Instagram moments. <\/p>\n\n\n\n

\"\"
The sneaker wall at Galeries Lafayette Champs Elys\u00e9es
Photo courtesy of: Delfino Sisto Legnani e Marco Cappelletti <\/figcaption><\/figure>\n\n\n\n

Retail has evolved from a shopping space to an engaging, active experience, inspiring and surprising through distinctive products and brands that evoke emotion. Galeries Lafayette Champs-Elys\u00e9es is promising a powerful bold assortment – casual yet spectacular. This reinvented retail model has a lot of potential for success.<\/p>\n\n\n\n

\n\n\n\n

Need help keeping up to date with store openings and retail concepts? Find out more about our <\/em>Retail Innovation Conferences<\/em><\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The opening of Galeries Lafayette\u2019s newest department store on the Avenue des Champs-Elys\u00e9es signals the beginning of a new retail format Photo courtesy of: Delfino Sisto Legnani e Marco Cappelletti<\/div>\n","protected":false},"author":3,"featured_media":1480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"\nReinventing Retail: Galeries Lafayette Champs-Elys\u00e9es |The Agenda | Lambert + Associates<\/title>\n<meta name=\"description\" content=\"The opening of Galeries Lafayette's newest department store on the Avenue des Champs-Elys\u00e9es signals the beginning of a new retail format\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lambert.associates\/blog\/reinvention\/reinventing-retail-galeries-lafayette-champs-elysees\/\" \/>\n<meta property=\"og:locale\" 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